I’m an award-winning B2B and B2C marketing professional with over a decade of experience creating impactful brand solutions.
I have a proven track record in campaign leadership, account and project management, data analysis, user experience, budget control, profitability forecasting, and client advocacy.
I’m currently a Marketing Account Manager and Creative Strategist at Nationwide Mutual Insurance, a Fortune 100 brand powerhouse.
About
A Selection of Influential
Work (2019–2025)
Developed the user experience journey for Nationwide’s Telematics program, orchestrating a multi-touch marketing campaign that strategically delivered curated content during a critical market opportunity.
Served as an essential contributor to the successful launch of Nationwide Express—a SaaS quoting platform that streamlined agent workflows, allowing quotes and sales to be completed in under five minutes.
Acknowledged by the department SVP for contributions to these key revenue-driving initiatives, highlighting my dedication to business strategies that hold significant strategic importance across multiple areas.
Focus Areas: Integrated Marketing Campaign Development | Channel Optimization | Customer Journey Building | Software Marketing | Sales Enablement | A/B Testing | Consumer Research
Driving Scalable, Revenue-
Focused Tech Solutions
Leadership in Core
Business Units
In 2022 through 2024, I served as the lead Account Manager supporting Nationwide Commercial Lines—the 8th largest carrier in the United States—while also supporting Nationwide Agribusiness—the #1 farm insurer in the country. I played a significant role in the success of numerous mid to upper-funnel B2B and B2C marketing campaigns focused on both products and services.
Focus areas: National Paid Media | Social Media | Risk Management | Loss Control | Underwriting | Claims
Maximizing User Experience
for Business Impact
Developed an email journey to re-engage prospective online customers resulting in $1.7M in Nationwide Commercial Lines business in Q1 2024.
Focus Areas: Campaign Narrative Development | Data Analysis and Optimization
Reimagining the
Customer Experience
Reshaped Nationwide Property & Casualty’s Natural Disaster (catastrophe or CAT) landing page—providing businesses, consumers, farmers, and ranchers with pre- and post-CAT content to help mitigate loss.
Overall site views increased 277% YOY and user engagement rose 84% YOY. Supporting social and email campaigns successfully drove new visitors, contributing to a 240% YOY increase in new users.
Focus areas: Consumer Insights | Risk Mitigation | Disaster Recovery Solutions | SEO | Wireframe Ideation | User Experience
Nationally Recognized
Campaign Contributions
Led the creative approach for Nationwide’s “Let's Champion Rider Safety"—a high-profile national campaign recognized for advancing ATV/UTV safety awareness.
Recognized by leadership for my contributions to the campaign which earned the esteemed 2025 Ag Leaders Award for Leadership in Community.
Focus areas: Social Media | Photo/Video Production | Brand Storytelling | Campaign Development | Public Relations
Throughout my career at Nationwide, I’ve supported Marketing operations in Personal Lines (B2C—Home, Auto, Renters, High Net-Worth Clients), Cross-sell, Agency Marketing, Local, National, and International Meetings and Events, Corporate Citizenship, Cybersecurity, Commercial Lines (B2B — Construction, Manufacturing, Real Estate, Human Services), Farms, Ranches, and Agribusiness.
Diversified Account Support
Senior Account Director at ChopBlock Collective, Ltd.
Directly responsible for client retention and new business acquisition resulting in a revenue growth of 134% over a 3-year span. I prioritized client satisfaction from the initial conversation to the successful execution of their holistic marketing campaign.
Recipient of an Educational Advertising Award for an integrated marketing campaign designed to diversify and increase the application pool at Regis Jesuit High School, a valued client located outside of Denver, CO.
2013-2019
2006-2012
Account Manager & Revenue Generator
Internet Marketing Consultant, ReachLocal
Used Google AdWords software to assemble custom digital marketing campaigns for local
and national businesses.
Account Manager, The Creative Group
Reduced costs for companies using on-demand staffing solutions in the creative and technology industries.
Account Executive,
Columbus Media Enterprises
Developed advertising plans for SMBs, leveraging competitive analysis to drive growth. Increased assigned territory revenue by 109% in FY09’
over FY08.’
Media Consultant, YellowBook USA
Managed a $1.4 million dollar book of business managing over 100 B2B and B2C accounts.
Management and peer reviews
“A true partner, eager to offer strategic input and identify solutions.”
“Inquisitive and not afraid to ask “why””
“Shines when it comes to interpersonal relationships, partnership support and collaboration.”
“Extremely responsive and considerate”
Software, data-tracking
and work management platforms
Adobe Creative Suite | Microsoft Office Suite | Microsoft Teams | Wordpress | Drupal | Squarespace | Google Analytics | Skype | Zoom | Salesforce | Workfront